Using art to make your business Instagram'able

In today's digital age, businesses are increasingly using art to create Instagram-worthy moments for their customers. This is because social media platforms like Instagram and more recently TikTok have always been powerful tools for businesses to reach new customers and promote their brand, but when mixed with user generated content through the power of art! Good things happen.

In fact, it's not just existing businesses that are taking advantage of this opportunity. Whole new business models are springing up that purely offer the Instagrammable experience. Creating and designing spaces that create the perfect Instagram photo moment.

Here are some ways that businesses can use art to create Instagram-worthy moments with their clients;

Display original artwork

Create interactive art installations

Host art events

Create unique murals outside and inside

People like to take photos of the things they enjoy looking at. Sometimes this will be inside your business or shop, and sometimes we can use art on the external walls of our building to encourage user generated content. Remember to include handles or hashtags you want your audiences to use. 

Create an Insta Wall

Picking one key wall to create something unique on could be the difference between news of your business spreading like wildfire, or burning out into ashes across social media. Whether you create a wing design for selfies, a branded frame for group photos or even just something unexpected like a wall covered in board games, create a space that deserves attention, and your customers won't let you down.

Collaborate with local talent

This can benefit everyone. It can give your business a real community feel whilst also creating some noise and attention for your brand. Use local PR to drive attention of the collaboration. Get in front of new audiences and launch new artist careers whilst their work launches your online visibility. 

This is a great way to get original artwork for your business without having to spend a fortune. Although please do consider working for free doesn't pay the bills. 

Hold art contests

This is a fun way to get your customers involved and create a sense of community around your business. Maybe you can involve local art groups or schools. Creating a real buzz and excitement about your brand locally.

Discounts & offers

Offer discounts or promo giveaways for customers who post photos of themselves at your business on social media using the right tags. This is a great way to encourage people to share your business with their friends and followers whilst actually in your business.

Using art to create Instagram-worthy moments is a great way for businesses to reach new customers, inspire user generated content, promote their brand, and ultimately boost sales. By being inspired by the above, businesses can create visually appealing and interactive spaces that customers will be queuing up to splash across their social media, tagging you in for the ride.