Westfield - 20 Years of Rare
Go Big Or Go Home...
Taking over a monumental-sized shop in the heart of London’s Westfield was quite a feat! Their first pop-up, Rare took over what had been a huge Sports shop in the heart of the Shepherds Bush shopping centre. With a whopping 55 metres of hanging space, the team worked hard to make sure it was curated to give clients a tour of the work by Amber-Jane Raab, over the 20 years of Rare Interior Art.
By creating a display the depicted each collection that had been made in chronological order, it not only looked great, but told a story of the life of Rare – and Amber.